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Privacy Policy

Last updated 14 November 2026

Draft. This page is a working draft that has not yet been reviewed by a lawyer. It is not final and must not be published as is.

1. Two kinds of information

Information about you as a visitor or customer of Backgen. If you contact us or sign up, we hold your name, contact details and our correspondence, and we decide how that is used.

Information our customers keep in Backgen. A salon’s client list or a contractor’s job records belong to that business. We process that information on the business’s behalf and on its instructions. If you are a client of a business that uses Backgen, please contact that business first about your information.

2. What we collect

  • Contact details and messages you send us.
  • Account details for people who sign in to a Backgen application.
  • The business records our customers enter or import.
  • Technical logs needed to run and secure the service.

This website does not use advertising cookies or third-party trackers.

3. How we use it

  • To provide, maintain and secure the service.
  • To reply to you and to support customers.
  • To send service messages such as appointment reminders on a customer’s behalf.

We do not sell personal information, and we do not share mobile numbers or SMS consent with third parties for their marketing.

4. Service providers

We use a small number of providers to run the service: cloud hosting, email and SMS delivery, payment processing and, where a customer has turned AI features on, an AI model provider. Each receives only what it needs for that job.

5. AI features

AI features are off until a customer enables them. When enabled, the relevant parts of that customer’s own records are sent to the AI provider to answer a question. Each question runs with the permissions of the person asking.

6. Retention

We keep customer records for as long as the customer’s account is open, and delete or return them within a reasonable period after it closes, unless the law requires us to keep them longer.

7. Your rights

Depending on where you live, you may have the right to see, correct, export or delete personal information about you, and to withdraw consent to marketing messages at any time. Write to us and we will respond, or pass your request to the business that holds your information.

8. Contact

Backgen LLC · hello@backgen.com