Legal
SMS Terms
Last updated 14 November 2026
Draft. This page is a working draft that has not yet been reviewed by a lawyer. It is not final and must not be published as is.
1. What these messages are
Businesses that use Backgen can send text messages to their own clients through our platform, for example appointment confirmations, reminders, waitlist offers and replies to your messages. The business you booked with is the sender; Backgen delivers the message for them.
2. How you opt in
You receive texts only if you gave your mobile number to that business and agreed to be contacted by text, for example when booking online or at the front desk. Consent is not a condition of buying anything.
3. How often
Message frequency varies with your bookings. Message and data rates may apply.
4. How to stop
Reply STOP to any message to stop all texts from that business. You will get one confirmation and nothing further. Reply HELP for help, or contact the business directly.
5. Privacy
Mobile numbers and consent records are never sold or shared with third parties for their own marketing. See our Privacy Policy.
6. Carriers
Mobile carriers are not liable for delayed or undelivered messages.